Art Deco as a term was not commonly used in 1920s. It was first called Style Moderne or Paris 1925. In the year 1925 there was an exhibition called ‘Exposition Internationale des Art Decoratifs et Industriels Modernes’. In the exhibition this new style of art and design was shown. After that in 1960s, this style was given the name ‘Art Deco’ and we still use it now.The aim of Art Deco was to distinguish between decorative and fine arts and giving the importance to the role of artist as craftsmen once again. Art Deco also was fond of machine technolohies, geometric materials and new materials as Bahaus if we were to compare them.Art Deco originated in France as this decorative, luxurious style and then spread to USA, and in the thirties it became more modernistic in approach. Art Deco was popular for its designers and architects but there were also many painters contributing to Art Deco. Tamara de Lempicka, Rene Buthaud, Raphael Delorme and Jean Dupas are examples.
Michael Craig on Alexander Rodchenko and his In…